Eliezer Brotfeld
Eliezer founded the company with his late wife, Sofia, 40 years ago. He began as a diamond polisher, and later opened an office at the Israel Diamond Exchange in Ramat Gan where he continued his work in the field of trading and manufacturing. He specializes in rough and polished diamonds, in both trading and exports and travels the world buying and selling goods.
Ronen Brotfeld
Ronen, who has an MBA in Business Administration, has worked with the company since student days in the 1990s. He started out as an assistant to his parents in all aspects of the business. Over the years, he has developed a specialization in understanding the intricacies of rough and the manufacturing process, together with creating relationships with clients all over the world. Ronen has a deep understanding of all types of rough and polished diamonds from across the globe.
Anat Vax Brotfeld
Anat has a BA degree in Education and is a former teacher. She has worked in the family business since the mid 1990's. Anat is involved in all aspects of management of the firm, as well as in the arena of sales in Israel and abroad. She also plays an important role in the company’s marketing and sales operations.
Vered Brotfeld
ered has a BA degree and has worked for the firm for the past 10 years. She is heavily involved in the administration of the company on a daily basis, as well as in the arena of sales in Israel and abroad. In addition, her responsibilities include the firm’s marketing and management functions.
Orly Brotfeld
Orly has worked with the firm for a number of years. She is involved in the preparation work for the tradeshows in which we take part. Orly is also responsible for creating contact with new clients, and the sorting of diamonds and how they will be displayed at tradeshows.
Sofia Brotfeld
Sofia Brotfeld worked at and managed the company for around 20 years, dealing with administration, marketing, overseas tradeshows, creating new business contacts and other issues. She died suddenly in April 2004 and left behind a family company that is vibrant that continues to lead the field in its specialties and with a wide range of satisfied clients. May her memory be blessed.